His iconic Jutsu (Ninja technique) "Rasengan" inspires the spiral pattern of the dial.
The nine orange indexes hint at the Nine-Tails sealed in himself while the 12 o'clock position index represents the pendant he inherited from Tsunade, a senior Hokage of his village.
The worn-like bezel and case reflect the tough training required to become a Hokage, a title bestowed on the leader of the Hidden Leaf Village where Naruto belongs.
The bezel ring plate is designed after his forehead protector which is engraved with the symbol of his village.
On the case back is printed the Uzumaki Clan's Kamon, and a serial number from 0001/6500 to 6500/6500 as proof of it being a limited timepiece.
* In an actual product, the case back direction might be different from the photograph.
Each watch will come with a box inspired by the Earth and Heaven Scrolls from the Chunin Exams, a widescale examination used to test the skill of junior Ninja.