SAVE THE OCEAN
Seiko will take on this challenge by donating a portion of the proceeds
from the Seiko Prospex Save the Ocean collection to give back to the diver's community
that is removing and reporting marine debris in aquatic environments.
Seiko Watch Corporation started a new partnership with PADI® and PADI Aware Foundation's Marine Debris Program to rid the ocean of marine debris.
At the heart of the PADI AWARE Foundation Marine Debris Program is the world's largest underwater citizen science movement and clean-up initiative known as Dive Against Debris®. More than 70,000 divers have contributed to building the most comprehensive underwater database on seafloor debris on the planet which is actively shared with NGOs, governments, and local communities to advocate change and work towards informing long-term waste management solutions. Seiko is proud to sponsor the global PADI dive community’s work to clean-up and prevent marine debris for a cleaner, healthier ocean planet.
PADI® (Professional Association of Diving Instructors®) is the world’s largest ocean exploration and diver organization with a global network of 6,600 dive centers and resorts and more than 128,000 professional members worldwide.
Issuing more than 28 million certifications to date, PADI enables people around the world to seek adventure and save the ocean through underwater education, life-changing experiences and travel. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, maintaining its high standards for dive training, safety and customer service, monitored for worldwide consistency and quality. With a longstanding commitment to environmental conservation, PADI is leading the way for millions of people to actively explore, steward and protect the ocean through its course offerings and partnerships with like-minded, mission-driven organizations. PADI embodies a global commitment to ocean health with its mission to create a billion torchbearers to explore and protect the ocean. Seek Adventure. Save the Ocean.
PADI AWARE Foundation™ is a publicly funded non-profit with three registered charities across the globe.
Its mission is to drive local action for global ocean conservation through citizen science, public policy and community grants. With PADI - the world's leading scuba diver training organization – the foundation drives towards the collective vision to achieve the balance between humanity and the ocean.
Seiko’s initiative will be conducted with Sustainable Development Goal 14,
to "conserve and sustainably
use the oceans,
seas and marine resources for sustainable development," in mind.