Nov 14, 2023
Press Release

A new creation honors the first wristwatch to bear the Seiko name,
celebrating the brand’s 100th anniversary.

Since the beginning of Seiko in 1881, the company has continued to innovate in line with founder Kintaro Hattori’s philosophy to be "Always one step ahead of the rest." In 1924, the company introduced the first wristwatch with “Seiko” on the dial, signifying the beginning of the Seiko brand. Next year, 2024, marks the 100th anniversary of this landmark event. The celebration starts with a new creation from the Presage collection that pays homage to this milestone.

The original watch from 1924 was the first creation to be introduced by the Seiko company
after the Seikosha factory was destroyed by the Great Kanto Earthquake in 1923.

The new creation captures the vintage character of the original watch in every detail. The Seiko letters at the 12 o’clock position take the wearer back in time by recalling the distinctive typeface of that era, and the Arabic numerals, whose font pays homage to the original, incorporate both thick and slender lines to create a bold and dynamic font.

Set against the pristine white enamel dial,
the retro-styled blue hands capture the vintage feel of the original.

Just as with the 1924 original, the new watch features an enamel dial whose depth and beauty are made possible thanks to master craftsman Mitsuru Yokosawa and his colleagues, who specialize in enamel production. Thanks to the time-honored enamel dial-making, a striking white appearance will endure for years to come.

The creation is powered by the new Caliber 6R5H, which features a 24-hour sub-dial at the six o’clock position. Its Arabic numerals are designed faithfully to those of the small seconds sub-dial that occupied the same position on the original.

The case back and the large crown carry the trademark "S" that Kintaro registered in 1900 as a symbol of the Seikosha factory. Despite the destruction of his company by the Great Kanto Earthquake in 1923, he persevered and managed to launch the 1924 wristwatch the following year. On the new creation’s caseback, just above the trademark, appear his name and the quote that so aptly captured his philosophy for the company. The watch features movable lugs and a pull-through leather strap, which was common at the time of the original watch’s release. They have been crafted to ensure the comfort and durability necessary today.

A special pin badge with the same trademark “S” is included in the special box
that accompanies the watch.

The watch will be available from 2024 at the select Seiko Retailers nationwide.


Seiko Brand 100th Anniversary
Seiko Presage Kintaro Hattori Limited Edition: SPB441

Caliber 6R5H
Frequency: 21,600 vibrations per hour (6 beats per second)
Power reserve: 72 hours
Number of jewels: 24

Stainless steel case
Box-shaped sapphire crystal with anti-reflective coating on the inner surface
Screw case back
Diameter: 35.0mm, Thickness: 12.3mm
Water resistance: 5 bar
Magnetic resistance: 4,800 A/m
Leather strap
Recommended retail price in USA: $1,900
Limited edition of 1,000

For further information:

Special web page:

Seiko presage web page:

The specifications and price information in this release are as of the published date and are subject to change.

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