Introducing Seiko Presage — the “Senbei” dial, with the richest taste in the world. Seiko × Senbei

“Senbei” is a traditional Japanese rice snack grilled
to perfection by the skilled hands of master artisans.


The innovative “Senbei” Dial,
finally realized.

Since its foundation in 1881, Seiko has always pursued the art of watchmaking. The Seiko Presage collection of fine mechanical watches has previously featured dials inspired by traditional Japanese aesthetics and craftsmanship such as porcelain enamel, “shippo”
enamel, and “urushi” lacquer. Now, Presage is working with a traditional Japanese snack: “senbei” or Japanese rice cracker. Through the integration of two Japanese fields of expertise, this marvelous product was born.

Expert craftsmanship achieves perfect color and crispness.

The path to production, walked by Seiko engineers hand-in-hand with a highly skilled “senbei” artisan—was a challenge without compromise. They struggled to find the ideal combination of rice and soy sauce to give the dial its rich-taste and a grill temperature for perfect dial color. Yet through long trial and error, this watch
was born.

Exquisite art in the “nori” (i.e., seaweed) dial decoration.

The Roman numerals and logo mark on the Presage “Senbei” Dial are expressed in finely cut “nori,” placed by the careful hands of an artisan. The seaweed is from Japan, and goes well with soy sauce flavored “senbei.” The artistry residing in this watch elevates this masterpiece to the realm of art.

Realizing a brilliant achievement and showered with international awards!

2019 Best Watch with Japanese Tea Gold Award
"Best Watch with
Japanese Tea"
Gold Award

2019 Soy Sauce Watch Competition Top Prize
"Soy Sauce
Watch Competition"
Top Prize

The Presage “Senbei” Dial lineup

A diverse lineup has been prepared
in addition to the Soy Sauce
“Senbei” model being advertised.

Soy Sauce model Soy Sauce model

Soy Sauce model Soy Sauce model

Soy Sauce modelSimple yet elegant and beloved
by many. Made from mashed rice
with a rich soy sauce flavoring.

Sesame model Sesame model

Sesame model Sesame model

Sesame modelRich textured gourmet “senbei”
with flavor. Savor the
harmony created
by Japanese
black sesame and soy sauce.

Crystal Sugar model Crystal Sugar model

Crystal Sugar model Crystal Sugar model

Crystal Sugar modelGenerously sprinkled with ultra-
crystal sugar with
a gentle sweetness.
The sparkly
surface is ideal for women.

As a gift

As a giftThe “Senbei” Dial from Presage
makes the perfect gift
for someone you care about.