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Brand Concept

Be disruptive.
Find your own new style, with Seiko 5 Sports.

Genealogy of the Seiko 5 Sports

The first ever Seiko 5 Sports watch from 1968

Born in the 60’s. Loved ever since.

The first ever Seiko 5 watch, Seiko Sportmatic 5, was born in 1963. It was Seiko’s and Japan’s first ever automatic day-date watch. ‘’5’’ represented the promise that every Seiko 5 watch would have five key attributes.

Taken together and in combination with the then new mainspring and shock resistance system, these features gave Seiko 5 its distinctive appearance and its strength.

Five key attributes

  • Automatic movement
  • Day-date display at the three o’clock position
  • Water resistance
  • Recessed crown at the four o’clock position
  • Case and bracelet built for durability