Made a Watch, Made a Culture Made a Watch, Made a Culture


The Seiko Brand 100 STORIES The Seiko Brand 100 STORIES

Introducing 100 stories!

Since the beginning of Seiko in 1881, the company has continued to innovate in line with the founder Kintaro Hattori's philosophy to be "Always one step ahead of the rest."

In 1924, the company introduced the first wristwatch with SEIKO on the dial, signifying the beginning of the Seiko brand. This 2024, marks the 100th anniversary of this landmark event.

Throughout its history, Seiko has triumphed over many obstacles and challenges. We are thankful for the past century of growth, and we promise to keep moving forward as a trusted brand, inspiring people everywhere and creating a future full of smiles for the next 100 years.

  • 「History」 01 - 12
  • 「Innovation」 13 - 31
  • 「Evolution」 32 - 41
  • 「Pursuit」 42 - 67
  • 「Challenge」 68 - 80
  • 「Story」 81 - 100
  • For the Next 100 Years
100th Anniversary of the Seiko Brand

go top