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Seiko’s sports timing tradition inspires a new Speedtimer series.
Ginza, the Tokyo district where the Seiko story began, inspires two watches that celebrate Seiko's 140th anniversary.
The winning watch from the CUSTOM WATCH BEATMAKER campaign joins the Seiko 5 Sports collection.
Seiko joins forces with PADI and PADI AWARE Foundation to protect the ocean world.
Fantasy made real. A new creation from Presage captures the nostalgia of a Japanese animation masterwork.
35 years on, the classic Seiko 1986 Quartz Diver's is re-born.
Two creations presented on a new type of fabric strap made especially for Prospex diver’s watches.
A Message from the CEO
The re-creation of Seiko’s first Alpinist watch from 1959. An important sports watch classic is re-born.
The Japanese artistry of Presage. The international convenience of GMT. A perfect combination.
Astron GPS Solar inspired by the KOJIMA PRODUCTIONS’ icon Ludens is here.
A re-interpretation of the Seiko 1970 diver’s watch commemorates the life and achievements of adventurer Naomi Uemura.
Prospex, Astron, Presage and 5 Sports come together in celebration of Seiko’s 140th anniversary.
Prospex, Presage and Astron take inspiration from the many faces of Japan to celebrate Seiko’s 140th anniversary.
King Seiko. A 1965 classic is re-born in celebration of Seiko’s 140th anniversary.
A blue edition of Credor Eichi II begins a year of celebration.
Seiko 5 Sports meets NARUTO & BORUTO.
“One step ahead of the rest.” The 160th anniversary of Kintaro Hattori’s birth is marked with a special Astron GPS Solar watch.
Sharp, angular and refined. A new Presage design series combines tradition and modernity.
Seiko 5 Sports meets Street Fighter V.
