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The winning watch from the CUSTOM WATCH BEATMAKER campaign joins the Seiko 5 Sports collection.
Seiko joins forces with PADI and PADI AWARE Foundation to protect the ocean world.
Fantasy made real. A new creation from Presage captures the nostalgia of a Japanese animation masterwork.
35 years on, the classic Seiko 1986 Quartz Diver's is re-born.
Two creations presented on a new type of fabric strap made especially for Prospex diver’s watches.
A Message from the CEO
The re-creation of Seiko’s first Alpinist watch from 1959. An important sports watch classic is re-born.
A re-interpretation of the Seiko 1970 diver’s watch commemorates the life and achievements of adventurer Naomi Uemura.
The Japanese artistry of Presage. The international convenience of GMT. A perfect combination.
Prospex, Astron, Presage and 5 Sports come together in celebration of Seiko’s 140th anniversary.
Prospex, Presage and Astron take inspiration from the many faces of Japan to celebrate Seiko’s 140th anniversary.
King Seiko. A 1965 classic is re-born in celebration of Seiko’s 140th anniversary.
A blue edition of Credor Eichi II begins a year of celebration.
“One step ahead of the rest.” The 160th anniversary of Kintaro Hattori’s birth is marked with a special Astron GPS Solar watch.
Sharp, angular and refined. A new Presage design series combines tradition and modernity.
Seiko Lukia. The glamour of Ginza. The refinement of Japan.
A new titanium series for Astron GPS Solar with our most advanced ever calibre
Celebrating 55 years of Seiko diver’s watches, three legends are re-born in Prospex.
The Seiko Prospex LX Line Diver’s wins the Diver’s Watch Prize at the 2019 Grand Prix d’Horlogerie de Genève. A consecutive honor for Seiko in the sports/diver’s category.
A tribute to a watchmaking revolution. The 50th anniversary of the Quartz Astron is celebrated in a limited edition GPS Solar watch.