The attraction of opposites

Where classicism and modernity meet, there lies the essence of the Premier collection. The creative harmony between opposites inspires a dress watch that embraces the very latest technology and an architectural design.

The Premier collection draws inspiration from the world of architecture, and its charm from the subtle interaction of the classical and the modern. By blending these different styles, Premier expresses the elusive truth that opposites can attract, and offers a harmonious synthesis of contemporary style and enduring quality.

Movies

The star of the 2012 Premier collection is the new double retrograde chronograph. It measures elapsed time with 1/5 second precision, displaying it on two dials; up to ten minutes on the dial at 12 o’clock and up to 100 minutes at 6 o’clock. This new caliber joins the Kinetic Direct Drive Moon Phase and the open-heart mechanical as the leading technologies in the Premier collection, bringing cutting-edge watchmaking technology to the most classical of designs.

See the recently released ad visuals on the link below.

Communication