Basel Report

Basel Report

The new Sportura. Sharing the dream of perfection.
March 12, 2012

Enter the Seiko stand from the south side and you are greeted by the new Sportura collection, set against the unmistakable backdrop of the Nou Camp stadium, the home of FC Barcelona, the world’s most successful soccer team of recent years.

The profile of the club has never been higher, as they are the current holders of the UEFA Champions League and the FIFA Club World Cup titles, and the new Sportura models are worthy of the team’s international celebrity. It has been fascinating this week to see that people from all over the world are equally enthusiastic about the Sportura FCB partnership. Whether they are football fans or not, everyone knows that FCB and Seiko set the standard in our very different arenas. With the team emblem on dial and the red and black urethane strap, the passion and speed of team’s play are now captured in the design of Sportura FCB Chronograph.

This year, a smart new Aviation Chronograph has been added to the collection. It has a rotary slide rule with excellent legibility and green highlights on the hour markers and the strap. Everyone already knows that Sportura is good at football. Now visitors to Seiko at Baselworld can see that Sportura can also fly!