Basel Report

Basel Report

Grand Seiko reaches new heights with a Special Edition.
March 10, 2012

As you enter the Seiko stand at Baselworld 2012, your eye is inevitably drawn to a large Grand Seiko logo on a gold plaque, set into the rock high up at the very center of the Stone Square. This year, Grand Seiko is at the heart of the Seiko stand, just as it is at the very heart of our strategy.

27 models are displayed. This is many more than ever before, reflecting the growing presence of the brand on the international market. Just two years after its global introduction, Grand Seiko has become a force in the luxury watch market, presented at more than 200 shops in 28 countries worldwide.

This year, there are two important new introductions.

A new Special Edition Hi-beat 36000 timepiece is offered in yellow, white and rose 18 kt gold. The movement is high beat and therefore supremely accurate, even more so than the original model first shown two years ago. Thanks to a very special adjustment process made by Seiko’s most skilled master craftsmen, this new watch is accurate to -2 to + 4 second per day, and thanks to a new Spron alloy for the mainspring, has a power reserve of 55 hours, with just one barrel.

The Special Edition Hi-beat 36,000

The Special Edition Hi-beat 36,000

Grand Seiko’s traditional blue color is attracting visitors’ interest, too. This color is the design theme of two new GMT models which have been created to mark the 10 year anniversary of the first GMT watch, a model that has been, from the very start, a Grand Seiko highlight. The oscillating weights are made of titanium and tungsten, to deliver higher performance and durability.

Limited Edition GMT in celebration of its 10th anniversary

Limited Edition GMT in celebration of its 10th anniversary

Alongside the collection is a new global advertising visual and a film, both of which demonstrate the purity, simplicity and integrity of Grand Seiko. Grand Seiko’s watchmakers have selected the very finest materials, designed and manufactured cutting edge movements and used traditional craftsmanship to create by hand some of the very best watches in the world. Grand Seiko is a new force in luxury watch making and Baselworld 2012 is the place to see it.