Basel Report

Basel Report

The new Seiko Astron steals the show.
March 9, 2012

As visitors to the Hall of Dreams come towards the Seiko stand, they are greeted by a huge new, nine- panel video screen that plays a short film that announces the world’s first GPS Solar watch, the Seiko Astron. This remarkable new watch is capturing the eye and interest of everyone who sees it. Seiko Astron recognizes, and adjusts to, all the 39 time zones on earth. At last, time and space are united in a beautiful watch.

Limited Edition 2012

Limited Edition 2012

At the east entrance, the six timepieces in the Astron Collection are displayed against the backdrop of scenes of well -known locations on earth, photographed from space, demonstrating that, with the new Astron, if you can see the sky, you can know the exact time, anywhere on earth. The secret of this remarkable watch is energy management. It takes all the power it needs from light and is so efficient in its use of this power that it never needs a battery change and can connect to multiple satellites without the need of any independent source of power.

Opposite the new Astron is a showcase displaying the original 1969 Astron, the world’s first quartz watch. The juxtaposition is no accident. As Mr. Hattori, Seiko’s President and CEO, made clear in his Press Conference message, the new Astron is as revolutionary as its illustrious predecessor and it will have a profound effect on the way that the world tells time in the years to come.

The world’s first quartz watch “Seiko Astron”

The world’s first quartz watch “Seiko Astron”

Seiko's ‘clean energy' (Kinetic, Solar and Spring Drive) with icaré 2 solar powered glider.

Seiko's ‘clean energy' (Kinetic, Solar and Spring Drive)