Press Conference

Sportura

Seiko and FC Barcelona

This year we are introducing a new FCB special model. This time again the pursuit of pure function leads to outstanding design. You will notice the large chrono buttons for error-free operation. The curved lugs improve the wearers’ comfort. And of course the FCB emblem represents the pride that we take in this collaboration.

A year ago, when we launched the new Sportura, we had imagined that it would be a success, given that the watch was great and given FC Barcelona’s popularity, but we never imagined it would succeed to this extent.

In all corners of the globe, our people enthusiastically promoted Sportura with FCB imagery and communications schemes as you see and enjoyed across the board commercial success.

Seiko and FC Barcelona