Press Conference

Grand Seiko

The pure essentials of watchmaking, elevated to the level of art.

This time last year, we talked about the establishment of Seiko 130 years ago and explained that this anniversary would be the springboard for the creation of a new Seiko. Today, we would like to show you how far we have come and to share with you how the new Seiko is taking shape.

The pure essentials of watchmaking,  elevated to the level of art.
The pure essentials of watchmaking, elevated to the level of art.

Grand Seiko is the very best of Seiko. From the day we first showed it here in Baselworld, it made a great impact and today, it is at the very heart of our strategy for the future of Seiko. It is our intention to make Grand Seiko a strong player in the luxury market.

Seiko is seen as the leader in watch technology.

And second, Seiko is seen as the leader in watch technology. Ever since the first Astron in 1969, Seiko has led the industry in the development of new calibers and functions.

So, as we planned the creation of a new Seiko for the next decade and beyond, we decided that these strengths in luxurious category and technology category should be the foundation on which we should build. Let me share with you what we have achieved, first in Grand Seiko and then in technology.