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<title>BASELWORLD 2010 | SEIKO WATCH CORPORATION</title>
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<updated>2010-04-07T10:08:42+01:00</updated>

<entry>
<title>Photo Gallery</title>
<link rel="alternate" type="text/html" href="http://www.seikowatches.com/baselworld/2010/reports/photogallery.html" />

<published>2010-04-07T10:08:42+01:00</published>
<updated>2010-04-07T10:08:42+01:00</updated>
<summary>Photo Gallery is now updated...</summary>
<author>
<name>SEIKO WATCH CORPORATION</name>
</author>
<content type="xhtml" xml:lang="en-US" xml:base="http://www.seikowatches.com/baselworld/2010/reports/photogallery.html">
<div xmlns="http://www.w3.org/1999/xhtml">Baselworld 2010 Photo Gallery is now updated.</div>
</content>
</entry>



<entry>
<title>Closing day</title>
<link rel="alternate" type="text/html" href="http://www.seikowatches.com/baselworld/2010/reports/0326_closing.html" />

<published>2010-03-26T10:08:42+01:00</published>
<updated>2010-03-26T10:08:42+01:00</updated>
<summary>After 8 frenetic days, the Baselworld fair is now ending. Since Mr. Hattori's speech at the press conference last Thursday morning, our stand, the Cube, has been filled with excitement about the new products, memories of the past inventions, warm reunions, enthusiastic discussions, and serious business dealing!...</summary>
<author>
<name>SEIKO WATCH CORPORATION</name>
</author>
<content type="xhtml" xml:lang="en-US" xml:base="http://www.seikowatches.com/baselworld/2010/reports/0326_closing.html">
<div xmlns="http://www.w3.org/1999/xhtml">After 8 frenetic days, the Baselworld fair is now ending. Since Mr. Hattori's speech at the press conference last Thursday morning, our stand, the Cube, has been filled with excitement about the new products, memories of the past inventions, warm reunions, enthusiastic discussions, and serious business dealing!</div>
</content>
</entry>



<entry>
<title>Power Design Project</title>
<link rel="alternate" type="text/html" href="http://www.seikowatches.com/baselworld/2010/reports/0325_pdp.html" />

<published>2010-03-25T10:08:42+01:00</published>
<updated>2010-03-25T10:08:42+01:00</updated>
<summary>As you enter the Stone Square at the heart of the SEIKO stand, the lighting is restrained and only the watches gleam brightly. That is, until you come inside to a large oblong room that is dedicated to an exhibition called the Power Design Project. This room is bathed in bright, white light which provides a sharp contrast to the overall feel of the stand and attracts visitors towards the watches on display. ...</summary>
<author>
<name>SEIKO WATCH CORPORATION</name>
</author>
<content type="xhtml" xml:lang="en-US" xml:base="http://www.seikowatches.com/baselworld/2010/reports/0325_pdp.html">
<div xmlns="http://www.w3.org/1999/xhtml">As you enter the Stone Square at the heart of the SEIKO stand, the lighting is restrained and only the watches gleam brightly. That is, until you come inside to a large oblong room that is dedicated to an exhibition called the Power Design Project. This room is bathed in bright, white light which provides a sharp contrast to the overall feel of the stand and attracts visitors towards the watches on display.</div>
</content>
</entry>



<entry>
<title>Quartz Astron</title>
<link rel="alternate" type="text/html" href="http://www.seikowatches.com/baselworld/2010/reports/0324_astron.html" />

<published>2010-03-24T10:08:42+01:00</published>
<updated>2010-03-24T10:08:42+01:00</updated>
<summary>The SEIKO stand at Baselworld, the Cube, has only one window facing the outside. It is a small window located at the apex of the stand, and there you will find the special Commemorative Edition of the Quartz Astron displayed together with its 40-year old predecessor, the 1969 creation that was the world's first quartz watch. ...</summary>
<author>
<name>SEIKO WATCH CORPORATION</name>
</author>
<content type="xhtml" xml:lang="en-US" xml:base="http://www.seikowatches.com/baselworld/2010/reports/0324_astron.html">
<div xmlns="http://www.w3.org/1999/xhtml">The SEIKO stand at Baselworld, the Cube, has only one window facing the outside. It is a small window located at the apex of the stand, and there you will find the special Commemorative Edition of the Quartz Astron displayed together with its 40-year old predecessor, the 1969 creation that was the world's first quartz watch. </div>
</content>
</entry>



<entry>
<title>Grand Seiko</title>
<link rel="alternate" type="text/html" href="http://www.seikowatches.com/baselworld/2010/reports/0323_gs.html" />

<published>2010-03-23T10:08:42+01:00</published>
<updated>2010-03-23T10:08:42+01:00</updated>
<summary>Grand Seiko. It's a name well known to collectors and watch enthusiasts all over the world, and is the subject of innumerable internet postings comparing it to the very top watches the world in terms of performance and quality. But it is never been distributed widely outside Japan, much to the frustration of the many people who have seen and admired the collection in the SEIKO stand at Baselworld over the years. ...</summary>
<author>
<name>SEIKO WATCH CORPORATION</name>
</author>
<content type="xhtml" xml:lang="en-US" xml:base="http://www.seikowatches.com/baselworld/2010/reports/0323_gs.html">
<div xmlns="http://www.w3.org/1999/xhtml">Grand Seiko. It's a name well known to collectors and watch enthusiasts all over the world, and is the subject of innumerable internet postings comparing it to the very top watches the world in terms of performance and quality. But it is never been distributed widely outside Japan, much to the frustration of the many people who have seen and admired the collection in the SEIKO stand at Baselworld over the years.</div>
</content>
</entry>




<entry>
<title>EPD</title>
<link rel="alternate" type="text/html" href="http://www.seikowatches.com/baselworld/2010/reports/0322_epd.html" />

<published>2010-03-22T10:08:42+01:00</published>
<updated>2010-03-22T10:08:42+01:00</updated>
<summary>In Stone Square, at the center of the SEIKO stand, there is a showcase that has been surrounded by people since the fair opened. ...</summary>
<author>
<name>SEIKO WATCH CORPORATION</name>
</author>
<content type="xhtml" xml:lang="en-US" xml:base="http://www.seikowatches.com/baselworld/2010/reports/0322_epd.html">
<div xmlns="http://www.w3.org/1999/xhtml">In Stone Square, at the center of the SEIKO stand, there is a showcase that has been surrounded by people since the fair opened.</div>
</content>
</entry>



<entry>
<title>Ananta</title>
<link rel="alternate" type="text/html" href="http://www.seikowatches.com/baselworld/2010/reports/0319_ananta.html" />

<published>2010-03-19T10:08:42+01:00</published>
<updated>2010-03-19T10:08:42+01:00</updated>
<summary>When visitors enter the Seiko stand at Baselworld, their reaction is interesting. Those who enter for the first time look around in awe at the Crystal Canyon and the 20,000 crystals that adorn it. In contrast, we see on the faces of those who came last year an expression of mild surprise. They know it is the same stand as last year, but equally they know something is different. They look around the high walls of Stone Square and then it dawns on them . The stand is the same, but the light is different. ...</summary>
<author>
<name>SEIKO WATCH CORPORATION</name>
</author>
<content type="xhtml" xml:lang="en-US" xml:base="http://www.seikowatches.com/baselworld/2010/reports/0319_ananta.html">
<div xmlns="http://www.w3.org/1999/xhtml">When visitors enter the Seiko stand at Baselworld, their reaction is interesting. Those who enter for the first time look around in awe at the Crystal Canyon and the 20,000 crystals that adorn it. In contrast, we see on the faces of those who came last year an expression of mild surprise. They know it is the same stand as last year, but equally they know something is different. They look around the high walls of Stone Square and then it dawns on them . The stand is the same, but the light is different.</div>
</content>
</entry>


<entry>
<title>Press Conference</title>
<link rel="alternate" type="text/html" href="http://www.seikowatches.com/baselworld/2010/reports/0318_precon.html" />

<published>2010-03-19T10:08:42+01:00</published>
<updated>2010-03-19T10:08:42+01:00</updated>
<summary>Over the years, the SEIKO Press Conference has become a fixed point in the media calendar at Baselworld. Perhaps because SEIKO has always used the Baselworld Press Conference as the one, global platform for the launch of its new collections, the watch media representatives at Baselworld have become accustomed to expect that SEIKO will always present something truly newsworthy at this annual event. ,...</summary>
<author>
<name>SEIKO WATCH CORPORATION</name>
</author>
<content type="xhtml" xml:lang="en-US" xml:base="http://www.seikowatches.com/baselworld/2010/reports/0318_precon.html">
<div xmlns="http://www.w3.org/1999/xhtml">Over the years, the SEIKO Press Conference has become a fixed point in the media calendar at Baselworld. Perhaps because SEIKO has always used the Baselworld Press Conference as the one, global platform for the launch of its new collections, the watch media representatives at Baselworld have become accustomed to expect that SEIKO will always present something truly newsworthy at this annual event. </div>
</content>
</entry>


<entry>
<title>Press day</title>
<link rel="alternate" type="text/html" href="http://www.seikowatches.com/baselworld/2010/reports/0317_pressday.html" />

<published>2010-03-18T10:08:42+01:00</published>
<updated>2010-03-18T10:08:42+01:00</updated>
<summary>March 17th. Press Day at Basel. The exhibitors at Baselworld opened their doors to the media at noon. As the journalists walked the familiar halls, there was a new sense of expectation in the air. It was as if the journalists were not just looking to see what was new,...</summary>
<author>
<name>SEIKO WATCH CORPORATION</name>
</author>
<content type="xhtml" xml:lang="en-US" xml:base="http://www.seikowatches.com/baselworld/2010/reports/0317_pressday.html">
<div xmlns="http://www.w3.org/1999/xhtml">March 17th. Press Day at Basel. The exhibitors at Baselworld opened their doors to the media at noon. As the journalists walked the familiar halls, there was a new sense of expectation in the air. It was as if the journalists were not just looking to see what was new, but were also looking to see which brands were looking strong and which were weaker. We live in interesting times!</div>
</content>
</entry>
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