Basel Report

Basel Report

Closing day
March 25, 2010

After 8 frenetic days, the Baselworld fair is now ending. Since Mr. Hattori's speech at the press conference last Thursday morning, our stand, the Cube, has been filled with excitement about the new products, memories of the past inventions, warm reunions, enthusiastic discussions, and serious business dealing!

Closing day

No-one was busier this week than our President. Mr. Hattori was interviewed by several journalists and met many of SEIKO's global business partners during his stay. Predictably, perhaps, the most common question he was asked by the media was his view of the prospects for the year 2010. He commented that he is cautiously optimistic about the industry and about SEIKO's prospects. Many Asian markets are already growing and he expressed his firm belief that other regions would begin improving later in 2010. Mr. Hattori took these opportunities to stress that SEIKO was well positioned to benefit from the new mood of the market as SEIKO offers true and substantial values. He used the example of Grand Seiko, in which these values are best expressed and which he promised to expand to more markets in the world.

Closing day

Throughout the week, visitors expressed their sense of awe and excitement at the design of the SEIKO stand. It has been entertaining to watch them pass through the Crystal Canyon in to the Stone Square and then look up, shocked at the scale of the sheer vertical walls of stone. Perhaps only a few realised that the stand is a metaphor for the SEIKO watch; a refined, impressive exterior, and a solid, long lasting interior. But whether they 'got it' or not, all left with a strong sense of the strength of SEIKO.

Closing day

The objective of this Basel Site has been to offer you the same experience that the actual visitors have enjoyed. We hope we have managed to do so!

Thank you for reading our daily reports, and we look forward to your visit next year.

Closing day