March 23, 2010
Grand Seiko. It's a name well known to collectors and watch enthusiasts all over the world, and is the subject of innumerable internet postings comparing it to the very top watches the world in terms of performance and quality. But it is never been distributed widely outside Japan, much to the frustration of the many people who have seen and admired the collection in the SEIKO stand at Baselworld over the years.
Well, this year, things are different! Not only is the Grand Seiko collection on display wider, but Mr. Hattori, SEIKO's President and CEO, announced on Thursday to the media that Grand Seiko was to be marketed internationally from now onwards. The global expansion of Grand Seiko is not so simple a task than one may think, but Mr. Hattori made a firm commitment that SEIKO achieve his goal. As he said, Grand Seiko should be more widely available. Built in our own way, with every component made in house and to our own very exacting standards, Grand Seiko is simply the very best of SEIKO.
In another way as well, 2010 is Grand Seiko's year. Grand Seiko is celebrating its 50th anniversary, and the collection on show contains the original Grand Seiko model of 1960, which is displayed together with its certificate of accuracy. There are also three commemorative edition models, a high-beat mechanical, a Spring Drive and an ultra accurate quartz model piece. All of them feature the lion emblem on the dial, and the rotor of the mechanical and Spring Drive models are also decorated with the same emblem.
The media in Basel welcomed the idea and are showing great interest in it. Our team on the SEIKO stand is inundated with requests for photo opportunities with these legendary pieces, and is delighted to help! .
Though Grand Seiko has been marketed mainly in Japan for the last half century, its reputation has traveled outside Japan, and many awaited its worldwide launch.