March 19, 2010
When visitors enter the Seiko stand at Baselworld, their reaction is interesting. Those who enter for the first time look around in awe at the Crystal Canyon and the 20,000 crystals that adorn it. In contrast, we see on the faces of those who came last year an expression of mild surprise. They know it is the same stand as last year, but equally they know something is different. They look around the high walls of Stone Square and then it dawns on them . The stand is the same, but the light is different.
And then they see the moon and realize that they have gone from day to night and we can almost see their smiles as they understand the effect. The whole central square is bathed in moon light and a mysterious cone shaped sculpture quietly dominates the space. It is all designed to provide special stage for our hero model, the Ananta Spring Drive Moon Phase. The watch is exhibited in this special display called "Kogetsu-dai."
In Kyoto, the ancient capital of Japan, many visit the famous Ginkaku-ji temple where you find a beautiful Zen garden. In it there is the cone-shaped sand sculpture "Kogetsu-dai". It is said that this sculpture serves to reflect moon light around the garden and onto the adjacent pavilion.
There are many moon phase watches in the market, but only Ananta Spring Drive Moon Phase has the smooth glide motion hand that mirrors the seamless orbit of the satellite.
Next to this moon phase model, we have two more new models in Ananta. Both are chronographs; one is Spring Drive and the other is mechanical. What is special this time is that the two chronograph calibers are housed in the high-intensity titanium watch cases, that are as hard as stainless steel but 40% lighter in weight.
And then they see the new EPD watch. It's as if they have seen the future!