Basel Report

Basel Report

Press Conference
March 18, 2010

Over the years, the SEIKO Press Conference has become a fixed point in the media calendar at Baselworld. Perhaps because SEIKO has always used the Baselworld Press Conference as the one, global platform for the launch of its new collections, the watch media representatives at Baselworld have become accustomed to expect that SEIKO will always present something truly newsworthy at this annual event.

Ananta collection displayed in a dramatic series of black showcases.

SEIKO Press Conference

So it was perhaps not a surprise that over 400 people crowded into the Singapore Room in the Basel Conference Centre yesterday morning, nor that there was a buzz of excitement in the air.

SEIKO Press Conference

Mr. Hattori, the President of SEIKO Watch Corporation made the announcement that many had hoped to hear. At long last SEIKO's iconic Grand Seiko collection is to be distributed more widely outside Japan.

But that was not all. He spoke about SEIKO's yesterday, today and tomorrow, and of SEIKO's determination to move ahead in every area of watchmaking, mechanical, quartz, Spring Drive and Kinetic. He spoke movingly of how his great grandfather, Kintaro Hattori was fond of saying that SEIKO should always stay one step ahead of the rest and how he was determined that this philosophy would continue to inspire SEIKO in the future.

SEIKO Press Conference

And to demonstrate that this was indeed SEIKO's practice as well as its belief, Shu Yoshino, General Manager of Public Relations and Advertising showed the new Quartz Astron, the new Spring Drive Moon Phase and chronographs in the Ananta collection and the remarkable new EPD watch that uses ‘E-Ink' technology to deliver a whole new way of showing time on a watch face.

SEIKO Press Conference

As the Press Conference closed, the journalists' notebooks were full. Once again, SEIKO had delivered the goods!

SEIKO Press Conference