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Basel Report

Baselworld March 26, 2009

The opening day, March 26

All the exhibitors at this year’s Baselworld awaited the opening with some trepidation, thanks to the current economic uncertainties, so it was with great relief that, when the doors opened at 9:00 yesterday, the crowds that flowed through the doors were as dense and as eager as ever. This positive impression was confirmed at the SEIKO Press Conference that took place an hour after the start of the Fair. The Singapore Room in the Congress Centre was filled to over-flowing, and it was immediately clear that the media enthusiasm for news about the watch industry was as great as ever.

The Singapore Room in the Congress Centre was filled to over-flowing.
The Singapore Room in the Congress Centre was filled to over-flowing.

At the Conference, Shinji Hattori, the President and CEO of SEIKO Watch Corporation set out the background to SEIKO’s new collection by stressing that SEIKO’s 128 years of experience had given the company an unrivalled mastery of every technology that matters to the creation of great timepieces, mechanical, quartz, Kinetic and Spring Drive.

Mr. Hattori stressed
SEIKO's 128 years of experience in his speech.
Mr. Hattori stressed SEIKO's 128 years of experience in his speech.

Shu Yoshino, the General Manager of the International Advertising department then introduced the new SEIKO Ananta collection which, with its design inspired by Katana, and with its Spring Drive and high-grade mechanical movements, bears eloquent witness to SEIKO’s position as a leading ‘manufacture’. Visitors to the SEIKO stand were enthralled by the Katana sword that forms the centre piece of the Ananta display. This 460 year old Katana symbolises the excellence of the Ananta craftsmanship.

Mr. Yoshino introduced the
new SEIKO Ananta Collection.
Mr. Yoshino introduced the new SEIKO Ananta Collection.

The opening day of the fair was also an important moment for SEIKO’s other brands, Pulsar, Lorus and Alba. For the first time, these brands have a separate presence at the fair in Hall 5, the ‘Hall of Emotions’. Throughout the day, this new stand attracted great interest, not least as a result of the presence on the stand of the engine from one of the Ford Abu Dhabi World Rally Team cars and the new Pulsar Sahara collection which has been created for the team, which Pulsar now supports.

So, a day that started with some concerns about the effect of the world economy on the attendance at the Fair finished with relief and excitement about the days to come!

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