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SEIKO Basel 2006 Report Vol. 1

SEIKO has been present in Baselworld for 21 years. Throughout these many years, we have never stopped increasing new and innovative products and this year is no exception.

This yearfs focus is the eAll star chronographf collection, Sportura and Spring Drive. The stand design reflects this and highlights these two hero products. The large open space in front of the stand is totally dedicated to the Sportura collection, our association with Honda Racing F1 Team and Jenson Button. The real F1 car is proudly shown with all the set up of the pit garage. In the barrel-like showcases, Sportura Products are on show, together with all the parts that the team uses at a pit-shop, wheels, tires, and spare parts. A special, large window was prepared for Spring Drive. The Credor Spring Drive Sonnerie was displayed independently in the most prominent location.

Our activity started with a press conference at 10
ofclock on March. It attracted more than 200 people from across the industry such as journalists and distributors from various countries.The Sportura 1/100 second chronograph, 1/1000 second chronograph, and 9T ultimate Kinetic chronograph were presented against a backdrop of the roaring sound and exciting imagery of F1 world. Second focus was Spring Drive. To celebrate the second year, GMT and Moon Phase were introduced.

Last but not least in the show was the Credor Spring Drive Sonnerie. The product expresses the essence of Spring Drive in sound as well as in the glide motion hands. The clear, loud and lingering sound is enhanced by the silent Spring Drive movement and original noise-less governor. The presentation expressed the cultural heritage of Japan and the craftsmanship of SEIKO.

In the evening, we held a fun-packed stand event, eSEIKO Grand Prix.fFirst, the award ceremony of Watch of the Year 2005 by TimeZone.com took place, then a quiz show, attracted large crowd. They had great fun in answering the F1 or SEIKO related questions. The questions and answers were given by Jenson Button himself through video taped messages. The lucky winners were presented with exclusive prizes, including a racing suits signed by Jenson Button.

SEIKO Basel 2006 Report Vol. 2

The opening days of Baselworld 2006 have been hectic and successful for SEIKO. Crowds flocked to the SEIKO pavilion to see both the new Sportura range and the coveted and widely admired Credor Spring Drive Sonnerie.

The Sportura collection is presented on the SEIKO stand in the dramatic and attractive setting of a Formula One pit-lane garage. As partners of the Honda Racing F1 team, SEIKO has created the 2006 Sportura collection around the theme of motor sport at its most demanding, reflecting the shared passion of Honda and SEIKO for sporting success.!

The Credor Spring Drive Sonnerie was once again the center of attention, with media representatives, collectors and retail partners from all over the world expressing delight at both the craftsmanship and the astonishing new sound of this remarkable timepiece. Advance orders have been received from all parts of the world, and the first public presentation at the SEIKO Center in Paris in the Autumn.

On Friday evening, SEIKO hosted its now-traditional cocktail party, and over 700 guests from over 40 countries attended, enjoying traditional foods from both Japan and Switzerland.

The lead interview in Fridayfs Baselworld daily newspaper was with Mr. T. Wakuyama, the Executive Director and COO of SEIKO Watch Corporation. The wide-ranging interview presented SEIKOfs Innovation and Refinement strategy, and gave Baselworld visitors an insight into the future direction of the brand. Baselworld 2007 seems to carry the promise of introductions just as significant as those of 2006!


SEIKO Pavilion
Baselworld 2006 Photo Gallery

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