|
|
|
|
 |
The refreshingly contemporary SEIKO booth is an expression of our brand concept: Innovation and Refinement. The new booth is designed with "modern and comfortable" as the theme.
Approaching from the main entrance of the exhibition hall, visitors are drawn to the lustrous white wall, which encircles the entire booth. The gently curved wall, while very modern in design, welcomes the visitors with the warmth of a tender embrace. Lively showcases, strewn with beautiful flowers, mainly display the international SEIKO Elite Collections, Premier, Arctura, Sportura, Vivace and Rivoli. In addition, the line-up of SEIKO and CREDOR models only available in the Japanese market and several other models from Pulsar, Lorus and SEIKO clocks are put on the exhibition.
The worldwide unveiling by SEIKO of the self-winding Spring Drive will be a major sensation at the 2005 Baselworld Exhibition. Twenty-eight years in the making, the Spring Drive is a revolutionary next-generation watch movement, which follows in the footsteps of SEIKO mechanical and quartz movements. The SEIKO exhibition booth chronicles the development of the new technology with a wealth of archive information and scale models, and introduces to the world the captivating designs of Spring Drive watches.
|
|
|
