DESIGNING IS ABOUT THINKING OF PEOPLE'S LIVES

TETSURO MARUYAMA

“We are not just designers who create designs. We are passionate believers that Seiko 5 Sports must always delight immediately and satisfy in the long term. As I imagine each Seiko 5 Sports design, I see the watch playing a role in its owner’s life. It ticks as the good times give pleasure, as the happy times give joy and it is a re-assuring presence when sad times intrude. We would like “Seiko 5 Sports ” to be with the customer’s heart all the time, whatever the moment. Seiko 5 Sports may be only a mechanical watch, but we hope that it becomes our customer’s trusted friend, and that is what drives us to take up the challenge of innovation every day: “tick, tick, tick . . .”

TETSURO MARUYAMA

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50 YEARS AND COUNTING A WATCH FROM A TRUE 'MANUFACTURE'.